Welcome to Aratari Auto Color and Detail

   Buy Where the Pro’s Buy   

Since 1951, Aratari Auto Finishers has been providing customers with the most professional and effective cleaning, reconditioning, and detailing products for cars, trucks, and boats.

Our passionate and experienced team is dedicated the goal of providing exceptional customer care and service in addition to the highest quality products. We go above and beyond to provide the knowledge needed to fulfill our customer’s needs.

Our Products

From interior cleaning products and waxes, to polishes and exterior appearance items, we have everything needed to keep your car or boat looking as good as new.

We are located at 995 Carter St. in Rochester, NY and open daily from 8 am until 5 pm for industry professionals and automotive enthusiasts alike. For honest and reliable service, stop in to Aratari Auto Finishers today!

View Our Products

Other Brands We Offer

Buff n Shine
Grit Guard

Our History

Aratari Auto Finishers was founded in 1951 by Dominic Aratari. Later joined by His three Sons, Frank, Tom, John. Developing their own products later to be known as the D&M line. Most notably the D&M Car Wash, Klenzol, & Whitewall Cleaner. Soon Becoming a Leader in the Automotive Detailing Business, the Company added many other Professional Product Lines to better serve the growing business. Now a Division of Rochester Lead Works, we are still maintaining our goals to bring the Best Products with the Best Service from our Highly Qualified Team to serve our Customer’s needs.

Our Team

Coming Soon!

Privacy Policy

Aratari Auto Finishers is committed to privacy and security for all of our clients. Because we respect your right to privacy, we have developed a Privacy Statement as indicated below.

Personal Information

Under no circumstances do we transfer your email address to any other company, nor do we collect any personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs.

There are two ways you can provide us with and consent to our collection of certain personal information:

E-mail Request

Links throughout our site provide you with the opportunity to contact us via e-mail to ask questions, request information and materials, or provide comments and suggestions. You may also be offered the opportunity to have one of our Sales Representatives contact you personally to provide additional information about our products or services. To do so, we may request additional personal information from you, such as your name and telephone number, to help us satisfy your request.


You may choose to enroll for one of our products or services where we will request certain information from you. Depending on the type of product or service that you request, you may be asked to provide different personal information. For certain products and services, we may require your name, address, telephone number, email address, and credit card number. Other products and services may require different or supplemental information from you in order to apply.

Statistical Information About Your Visit

Information obtained while visiting our site does not identify you personally, but rather records information about a visit to our site. We may monitor statistics such as how many people visit our site, which pages people visit, and which browsers people use. We use these statistics about your visit to help us improve the performance of our web site and overall user experience.

Your Ability to Opt-Out of Further Notifications

Periodically, we notify our customers of new products, announcements, and updates. If you would like to opt-out of being notified, please contact us at sales@aratariautofinishers.com.

For any questions about our products or services, feel free to give us a call today!